(This article was originally written for the Productivity Institute Newsletter.)
Across industries, article writing can be a great marketing tool. It allows you to focus attention on your target clients and referral sources informing them in detail about your products and services, and acts as an effective way to evangelize your expertise. Read the whole story »
We all know the value of superlative communication skills. Excellent communication is a two way street – here are some tips to help you hone your listening skills:
You’ve done it. Written your masterpiece. Now what? Here are some reasons you might want to self-publish using POD technology:
The press release is an invaluable tool when wanting to get the word out about a new product, service or company accomplishment. But how to get your big news out there? Read on for for some invaluable tips…
Regardless of your message, every great leader knows the power of a good story.
As writers we have to be flexible. Our projects are diverse and have to match the needs of our clients. You might think copy is copy – not true. When writing great non-profit marketing copy, here are 5 things we keep in mind:
Let’s face it. Not everyone loves to write. But even if writing isn’t your forte, you should be able to tell great copywriting from the not-so-great. Here are four secrets that all great copywriters know:
For a large part of the population, this word represents a feared and/or hated territory, to be avoided at all costs. But the truth is the cost of avoiding ‘sales’ can be excessively high.
Communication, even with great content, is nothing without trust.
I won’t pretend to any special insights into how the great writers of the world shape their craft. But one thing that I do know, is that when it comes to writing something well, there’s nothing wrong with a good, long mull.
Compaq introduced a ‘portable’ IBM compatible PC in January of 1983 – the first commercially available ‘laptop’: it weighed 28 lbs, had no battery, cost $3,590 and ensured that Compaq set revenue records for an American business in its first three years of operation. Things have changed. And things keep changing: but what does that mean for way we do business?
Having just joined the Barcelona library, I went in search of some kids books (hopefully my Spanish is now good enough to read to my two year old son). However, I was surprised to see how few Spanish books there were on offer. I recognized some of the most popular North American titles, but nearly all were offered solely in Catalan. There was hardly a Spanish version to be found.
Across industries, article writing can be a great marketing tool and an effective way to evangelize your expertise. The only hitch?
A regular contributor to Iberian blogsite Catavino, Ivan’s informative piece on the bobal grape variety turned some heads.
The Bimbo grape?
As often happens, it was a fellow guiri who recently introduced me to a new discovery from …
Across industries, article writing can be a great marketing tool and an effective way to evangelize your expertise. The only hitch?
Why a Business Plan?
Whether yours is a for-profit or non-profit business, a Business Plan is a valuable, often essential, tool.
And we’re good at it. 
